New Delhi, 13th February, 2019: Bolstered by the success of “CAMON” series, TECNO, an offline smartphone brand of TRANSSION India showcases the sharp rise in demand and remarkable acceptance by the consumers of India for TECNO as it has become the fastest-growing smartphone brand in 2018 witnessing 221% YOY growth in terms of shipment as per Counterpoint Research Market Monitor 2018 year-end report.
Heading into the new year with refined commitment to camera-centric phones, the brand today announces the launch of 2019 first duo offerings from their deck, namely CAMON iACE2x and CAMON iACE2. The smartphone flaunts many industry-first innovations in the sub 8K smartphone segment such as the 3GB RAM, 8MP AI selfie, and new gradient color.
Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are a youth-centric brand, listening to and understanding the voice from our customers have formed a part of our very DNA. CAMON portfolio is designed to cater to the aspirations of today’s tech-savvy millennials who consider smartphone as their first & preferred choice of taking decent pictures and sharing them via social media. The software algorithm of camera is optimized on Indian Skin tone and delivers best-in-class photography in any type of challenging environments.
Talking about the new smartphone launch, Mr. Talapatra further added, “In 2019, we are leveraging this momentum to continuously challenge ourselves by offering our consumers with premium smartphone products at affordable prices to maximize the value for money. The new CAMON iACE series have created a powerful fusion of style and technology with exhaustive specs in every dimension of design, performance, and user experience. It is a future-ready budget smartphone that comes loaded with meaningful innovations such as anti-oil fingerprint, bigger RAM storage, intelligent camera kit, new gradient color, and localized free back panel, which make it one of the best ‘All-rounder champion’ phone in sub 8k category.”
Giving more power in the hands of customers, all TECNO smartphones come with a unique promise of “111” under which it offers 1-time screen replacement, 100-days free replacement, and 1-month extended warranty. Apart from that, it comes with the commitment of bringing to consumers the best after-sales services through its service brand — Carlcare — which has two COCO (company-owned, company-controlled) service centers and more than 960 multi-brand service touch points for its customers across the country. It is this ownership of the end-to-end customer journey, both before and after the purchase, that has helped build trust and confidence among our consumers and partners.
The new smartphones will be available for sale starting from today across more than 35000+ retail outlets PAN India.
Experience smart photography with Intelligent camera kit
These smartphones are equipped with 13MP AI rear camera with f/1.8 aperture & VGA for brilliant photo shooting. With AI Auto Scene Detection (ASD) based on deep learning algorithm, it detects all type of light conditions and automatically adjusts the brightness and contrast ratio to ensure the best image output in any outdoor environments. Your beauty will still shine even in the dark thanks to the embedded dual LED soft lights.
Both the smartphones come with 8MP AI selfie camera with f/2.0 aperture & front flash which helps in capturing more light for better quality selfies, no matter what kind of scenes and light conditions you are in. Furthermore, the device comes with AI beauty algorithm that scans up to 228 facial points to create a more detailed and beautiful selfie. It also comes with AI Bokeh mode that blurs the background to make the subject stand out.
Superior Design for budget smartphone
As for display, yet again the brand has not compromised, CAMON iACE is endowed with 5.5” HD+ Full View display with 18:9 aspect ratio. The smartphone is light weighted at just 150 gms and is perfect for one hand operation. The smartphone flaunts a stylish design, with a unique fusion back cover color that catches the eye. It is available in 3 amazing colours – Midnight black, Champagne Gold and Nebula black (new Gradient colour available in CAMON iACE2x) and City Blue (in CAMON iACE2)
With 2.5D curved edges, 80.5% screen-to-body ratio, slim bezels & 8.48mm thickness, the smartphone exquisite looks make it an ideal device for consumers who want their brand to reflect their personal style.
Power-packed performance under 8K
The duo smartphones come with improved performance to budget-level smartphones by offering long battery, spacious storage capacity and smart processing power and performance.
It is equipped with 2.0GHz Helio A22 64bit Quad-Core processor powered with HiOS 4.1 based on latest Android Oreo 8.1 operating system is snappy and runs efficiently without any lag lets you reap the benefits of multi-tasking & enable faster processing.
CAMON iACE2x becomes first in the 8K segment to offer 3GB RAM. It is available in two storage variants of 3GB + 32GB priced at INR 7599 & 2GB + 32GB priced at INR 6699.
As smartphone privacy and security is key these days, it comes with advance AI led face recognition technology which provides quick Face Unlock under 0.3 sec. Another highlight of CAMON iACE2x is its unique localized feature of an anti-oil fingerprint sensor that provides hassle free access to the phone under all Indian lifestyle and weather conditions.
Clocking in at a 3050mAh battery, the CAMON iACE allows you to enjoy a 24-hours non-stop battery life on a single charge along with AI power management which tracks the consumer usage pattern of the smartphone and optimizes the battery life according to the usage.
The device also allows consumer to use 4G VoLTE in both the SIM cards at the same time. It is a dual SIM smartphone with dedicated microSD card slot, which can support expandable memory upto 128GB.
About TECNO Mobile
Established in 2006, TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in more than 40 emerging markets across the world. In 2017, TECNO achieved a sale volume of more than 43 million units. TECNO Mobile is also the Official Tablet and Handset Partner of Manchester City Football Club. For more information please visit:www.tecno-mobile.com