BIRD ELECTRIC EV1: FAMILY ELECTRIC HATCH-BACK UNDER RS 10 LAKH
Haima-Bird’s first offering in the Indian EV space marries cuttingedge technology with cost-effectiveness
Ø Bird Electric EV1 is an attractively designed, feature-equipped electric vehicle.
Ø Bird Electric EV1 ensures integration of high safety, environmental-friendliness, technology, and fashion and realizes high economy, practicability, space and intelligence.
Ø Power consumption: Bird Electric EV1 optimizes power consumption for as low as Rs 60 per 100 km.
Ø Bird Electric EV1 is built with several safety features including a class leading offering of 2 airbags
New Delhi, February 5, 2020: Haima Automobile, one of the leading automakers in China, today announced its foray into Indian market by showcasing its next generation family electric car – Bird Electric EV1. The hatch-back will be available in the range of Rs. 10 lakh on Indian roads. Haima New Energy (a wholly-owned subsidiary of Haima Automobile Group), has entered into a technical collaboration on EV with Bird Electric – a wholly-owned subsidiary of Bird Group, an Indian conglomerate with significant presence in aviation, hospitality, skill development and personal mobility – to manufacture Bird Electric EV1.
The battery-powered vehicle, likely to be manufactured at soon-to-be-set-up plant in Manesar (Haryana), would be introduced in two variants with driving range of 200 km and 300 km per charge, respectively. The first lot of Bird Electric EV1 would take at least 12-15 months for the roll-out. In the back of rising demand for clean mobility, thanks to government’s continuous push through favorable policies and tax sops on electric vehicles, Bird Electric EV1 has been specifically designed for the Indian customers looking at value proposition in B-segment. “With the world moving towards clean mobility with least environmental impact, we are satisfied that with launch (showcasing) of Bird Electric EV1 today, we have entered the fastest growing segment of the Indian automobile.
With the collaboration with Bird Electric, Bird Electric EV1 will reinvent the game in terms of technology and economy, targeted at a wide set of customers across segments. With its attractive pricing, Bird Electric EV1 is the perfect fit for Indian customers, who place a high premium on value proposition in a car purchase decision,” said Mr. Williams Dong, GM, Haima Automobile International Corporation. “We are glad to be foraying into electric car segment with a world leader like Haima. We are confident that the duo will successfully match up to customer expectations. The alliance has put in significant time evaluating the electric car market in India, studying evolving customer preferences before bringing this announcement.
The vehicle offers unbeatable flexibility matched with equally unbeatable price point,” said Dr. Ankur Bhatia, Director, Bird Electric. Bird Electric EV1 is stylish, spacious, equipped with modern and practical features, ultra-modular ergonomically designed passenger vehicle. It comes with a class leading extended warranty package and annual maintenance package at easy cost. Bird Electric EV1 is fitted with highenergy lithium battery and electronic control system and has a torque of 30KW/ 95N.m/150N.m, offering a great balance between performance and fuel economy, with low total cost of maintenance.
The electric car will have a top speed of 120 km/h with the power consumption merely at INR 60 per 100km. Bird Electric EV1 has the largest boot capacity of its category in five-seater configuration.
I am confident that HAIMA will continue its innovation journey in India, developing products that shape the future of India’s automobile transformation,” added Mr. Williams Dong, GM, Haima Automobile International Corporation. Haima Group owns three major industrial sectors – Automobile, Financial holdings and Real estate, with total assets of more than RMB 40 billion and accumulative tax payment of over RMB 30 billion.
The total number of employees is over 40,000. Over 30 years since its establishment, Haima Group has produced more than 2 million vehicles, issued loans with the amount exceeds RMB 50 billion, and built houses with the accumulative area more than 2 million square meters, ranking among the top 500 private enterprises and the top 500 manufacturing enterprises in China for 17 consecutive years. Haima Automobile Group (“Haima” for short) is a leading Chinese auto manufacturer, established in 1988 and as one of the main business sectors of Haima Group, has 32 years automobile manufacturing experience.
Haima had cooperated with Mazda from 1992 to 2006 and has now developed into a modern automobile group integrating R&D, production, sales, service, logistics, financial business, etc. 32 years historical accumulation has provided a deep foundation for the development of Haima automobile. With the rapid and vigorous development of Chinese automobile market, Haima today has accumulated abundant and advanced technical experience. In the future, Haima will continue to focus on “Category Strategy, Case Soul” and commit to the transformation from traditional fuel vehicles to energy-saving, environmental protection and intelligent Internet connected vehicles, so as to bring customers a brand-new driving and travelling experience. As one of the pioneers of Chinese automobile brands, Haima started its international strategy in 2006.
Up to now, Haima has completed the layout of more than 20 countries, such as Eastern Europe, Central and South America, the Middle East, Africa, Southeast Asia, and built KD factories in Russia and the Middle East, an initial global sales network and after-sales service system has been established. In Southeast Asia, Haima F7 broke the monopoly of Japanese and South Korean automobile brands and won the best MPV award. In the Middle East, Haima S7 was rated as the highest quality SUV model among Chinese brands. In South America and North Africa, Haima2 and M3 series cars won the annual sales champion among Chinese brands. At present, the international development mode of Haima has been upgraded from traditional trade output to technology output, capital output and brand output.
Haima now with continuous break throughs in overseas sales, continuous improvement in quality and significant improvement in customers’ satisfaction, is showing a new image of “Made in China”. India, one of the most promising auto markets in the world, is also an important long term strategic market of Haima. Haima firmly believes that Chinese automobile brands like Haima can fully meet the needs of the development of Indian automobile industry.At this stage, Haima is stepping up its investigation and research on the Indian market.
On the one hand, Haima hopes to use its technological reserves in the auto field to help upgrade the Indian auto industry. On the other hand, Haima plans to use its EV products with highly efficient integration technology of battery, motor and electric control system to respond to the policy call of the Indian government to strongly encourage and support the development of their EV industry. The three models Haima 7x, 8s and E1 showed at AUTO EXPO INDIA 2020 are all brand new products developed and designed with the world’s top technology. Haima 7X MPV, which is the first right-hand-drive model of Haima Auto and is more suitable to multi person household and can meet the multi-scene demands.
Haima 8S is the latest technologic masterpiece product of “HAIMA BOOST BLUE”, it’s oriented as “High power intelligent SUV”, with 0-100km/h acceleration time at 7.8s, The 1.6TGDI engine installed thereon was listed in the 2019 China’s Top 10 Engines. As an electric vehicle of all-new vitality built elaborately by Haima New Energy for short-distance family travels, E1 is equipped with high-energy ternary lithium battery and high-efficiency battery, motor, and electronic control system to integrate high safety, environmental friendliness, technology, and fashion and realize high economy, practicability, space, and intelligence, with the power consumption merely at INR 60 per 100km.
We hope that Haima automobile is not only a high-quality vehicle, but also can provide Indian consumers with a more colorful life experience. At present, Haima Automobile and Bird Electric have reached an initial cooperation intention in the field of new energy vehicles. Both sides are making detailed work plans for plant construction, sales and after-sales service system establishment and localization promotion. At the same time, Haima is seeking cooperation opportunities in the field of traditional fuel vehicles. Haima hope to deepen cooperation and build a strategic alliance with Indian partners. The products of Haima will be launched in Indian market as soon as possible. Haima firmly believes that Indian market will be the important base for the global development strategy of Haima.
HAIMA AUTOMOBILE GROUP CO. LTD–a leading Chinese auto manufacturer, established in 1988 and as one of the main business sectors of Haima Group, has 32 years automobile manufacturing experience. Haima had cooperated with Mazda from 1992 to 2006 and has now developed into a modern automobile group integrating R&D, production, sales, service, logistics, financial business, etc. 32 years historical accumulation has provided a deep foundation for the development of Haima automobile. With the rapid and vigorous development of Chinese automobile market, Haima today has accumulated abundant and advanced technical experience. In the future, Haima will continue to focus on “Category Strategy, Case Soul” and commit to the transformation from traditional fuel vehicles to energy-saving, environmental protection and intelligent Internet connected vehicles, so as to bring customers a brand-new driving and travelling experience. Haima Automobiles has already bagged several awards including Top 500 private enterprises and the Top 500 manufacturing enterprises in China for 17 consecutive years.
About Bird Electric
Bird Electric is a wholly owned subsidiary of Bird Group, one of the largest and most diversified group of various entities within the industry. Bird Electric, previously Bird Mobility has pioneered the space of personal mobility devices in India since the last 10 years as the exclusive distributor of Segway Personal Transporters (PTs). Following a thorough study of the market potential in India, Bird Electric offers a wide range of mobility options like original American Segway, Ninebot Kickscooter by Segway (ES1), Ninebot Mini Pro, Ninebot GoKart, Ninebot Drifter & Ninebot E1.